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is a cofounder of Longevity Biotech, Inc., which is pursuing biomedical applications for a/b-peptides

Today, drugs like Ozempic (semaglutide), Wegovy, and Mounjaro (tirzepatide) are being prescribed and demanded for obesity

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Novo Nordisk aired its first Big Game commercial for Wegovy, featuring celebrities like Kenan Thompson and DJ Khaled Ro ran streaming and digital campaigns during the same period, starring Serena Williams, who shared her experience with GLP-1 treatment to connect with mainstream audiences Historically, pharmaceutical marketing focused on clinical communications, doctor outreach, and niche audiences

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This primarily appears to be due to clinical results since GLP-1s lower A1C, reduce weight, improve cardiovascular outcomes, and potentially many other benefits