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Guided by results from Study 1, three textual messages were developed to correct misperceptions of nicotine risk with the hope to further increase NRT use and lower e-cigarette use

Despite increasing regulatory scrutiny on flavored tobacco products, the market continues to attract consumers seeking differentiated smoking experiences

The risk language in the offering documents was very explicit

The Cochrane Review's 2024 update, the largest meta-analysis of stop-smoking trials, found nicotine e-cigarettes are about twice as effective as conventional Nicotine Replacement Therapy (patches, gum, lozenges) at helping people quit for at least six months

In December 2019, President Donald Trump signed a large federal spending bill that also included a provision increasing the minimum age to purchase tobacco products from 18- to 21-years-old at the federal level

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