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Illicit Trade Despite global efforts to combat illicit trade, counterfeiting and cross-border sales continually evolve, which is a constant negative headwind for the tobacco and nicotine industry

It creates demand for generating and synthesising new evidence

It has always been a talking point, but not an action point

It's "I'll have a Diet Coke tonight" without the long explanation that used to come with that choice or booking 9am Saturday gym classes and actually showing up

For example, a tobacco product is deemed misbranded under section 903(a)(1) or (a)(7)(A) of the FD&C Act if its labeling or advertising is false or misleading in any particular

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