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[ Links ] Putrevu, S., 2004, 'Communicating with sexes: Male and female responses to print advertisements', Journal of Advertising 33(3), 51-64

While arguably rebalancing reduces the incentive to move from the most expensive to the cheapest cigarette category, it is uncertain whether further structural changes would exacerbate the down-trading trend by encouraging movement from the mid-priced cigarette categories into the cheapest category

The researchers report that people who smoke as little as one to four cigarettes a day are likely addicted to nicotine

This was intended to resonate with consumers on emotional and aspirational levels

Smoking is expensive not only for the smoker but for society as a whole