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David Kessler | Inside The Tobacco Deal | Frontline"

Godfrey Phillips India Ltd

How is one to explain the extraordinary frequency with which some unidentified force has intervened to prevent the public from learning about the hazards of smoking, without concluding that the tobacco industry is protected by a benign fairy godmother

The emphasis on controlling the content of cigarette advertising rather than the sale of cigarettes themselves is an indication of the power that advertising has attained in American society, particularly advertising for products that, like cigarettes, have no useful external function but that come under the merchandisers category of pleasure products, the need for which is essentially subjective