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Of Lagerfelds beginning at Chanel, Amy de la Haye and Andrew Tucker write in Costume and Fashion: A Concise History , Lagerfelds brief was to increase sales by attracting a new, youthful market, while retaining the loyalty of Chanels traditional customers

Glamorous Sequined Black Tie Wedding Guest Dress Black Sequined Gown with Dramatic Slit When the dress code calls for maximum glamour, sequins answer with unwavering confidence

This look shows a little more ankle, while still maintaining a very professional feel

Because maroon is warm and silver is cool, this pairing can feel like a mismatch if youre not careful

The dress continues to reinvent itself: The friendship between Lopez and Donatella Versace began long before "the dress," but it powers their business relationship this month, Lopez announced a new partnership with the fashion house

The exposed corsetry adds a modern touch, and the floral lace is a 3-D effect that looks incredible in photos